News: Otterbox acquires LifeProof

Otterbox announced today that it has acquired fellow case maker LifeProof, one of its main competitors in the protective case market. “This is a big strategic move for us,” Otterbox CEO Brian Thomas said. He said the LifeProof name will remain part of the brand. Thomas cited the move as a way for Otterbox to get into the waterproof case market — the company decided to integrate rather than compete with LifeProof. Interestingly, LifeProof…

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