Tag Archives: Admob

News: AdMob: Apple not yet enforcing ad restrictions

Speaking at the MobileBeat 2010 conference, AdMob CEO Omar Hamoui has revealed that Apple has yet to enforce its new ad restrictions that would effectively ban the Google-owned mobile advertising service from the iOS platform. “They haven’t been enforcing (the new regulations) yet. We’re very appreciative of that,” said Hamoui, according to a Cnet report. He went on to explain that were the restrictions enforced, “it…

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News: Report: iPod touch users grab 2x free apps vs. iPhoners

According to survey data released by mobile advertising firm AdMob alongside its July Mobile Metrics Report, iPod touch users download twice as many free applications as iPhone and Android users. The survey focused on comparing the application usage behavior of users of all three devices. Most often, users said they discover new apps by browsing on the App Store or Android Market and through direct searches, and over 90% of these users said they do…

News: AdMob: International iPhone OS use growing faster than U.S.

In its Mobile Metrics Report for June 2009, mobile advertising platform AdMob detailed iPhone and iPod touch share by region, finding that the international market for the devices is growing faster than the U.S. According to the report, 54% of iPhone OS users in June were in the U.S., down from 61% six months ago. 26% of those were in Western Europe, with Asia representing 7% of global iPhone and iPod touch users. The company also points out that…